Taylor Swift is back with a mediocre lead single from her forthcoming album, Reputation. “Look What You Made Me Do” has taken the internet by storm as fans rush to count the number of scores settled by the singer’s latest video. The song is a phenomenon, breaking streaming records and receiving eight million Spotify plays on its first day.
Produced by Jack Antonoff, formerly of Fun., “Look What You Made Me Do” is more contemporary and minimalistic than Swift’s previous album, 1989. Instead of ripping off the sounds of the 1980s, Swift instead copies Lorde’s half-sung delivery. Antonoff was executive producer for Lorde’s Melodrama and shows his hand with Swift’s latest single.
Amusingly, Melodrama displays far less melodrama than “Look What You Made Me Do”.